The platform permits viewing all the dispatch reports: the statistics provide details on the number of emails sent, received and opened, on the connections explored, on the effects of viral marketing and on user behaviour.
Making use of automated procedures, or manually, with O2 MATIC-EMM® professional emails can be sent with contents that are personalised according to the receiver’s parameters, planning dispatches at the required times.
O2 MATIC-EMM® comprises a series of models preconfigured for your newsletters and features a simple editor for creating professional emails on your own.
With O2 MATIC-EMM® the management of the contact database occurs in total compliance with the laws on privacy; the service permits creating lists on the basis of various profiling parameters and automatically managing interactions.