How it works
O2 MATIC-EMM is the solution for managing company contacts that allows you to exploit and make the best use of the company database, for successful corporate communication.
With just a few simple clicks you will be able to define and plan successful email marketing campaigns with high returns in terms of results.
Femar Consulting never leaves you on your own! If you wish, our “aftermarket services division” will accompany you down this path. Expert copywriters can also help you draw up texts and personalise your messages in a very professional way.
The data populating the database, relating to the message receivers, with their own configuration parameters, can be imported in a very convenient and very simple way from any file in CSV or Excel format, thus ensuring a process of unparalleled simplicity.
The technology allows configuring the email message creation and dispatch parameters according to various pre-established and personalisable criteria. It also allows defining the segment of the database of profiled users to be contacted and selecting personalised characteristics, specifications and parameters for the creation of the newsletter to be used for one or more Direct Email Marketing campaigns.
The email campaign message can be compiled and personalised by means of an internal editor, very simple and immediate to use, that makes profiling parameters and conditional text portions usable both in the subject of the message and in the body of the message, besides permitting the importing of data from Word documents or from other sources. Moreover, the platform can be integrated, allowing the acquisition of publishing contents, using the Content Management Systems of O2 MATIC SUITE® .
Once the template has been selected, the message personalised and the list of receivers with the required characteristics filtered, the messages can be reviewed, approved and dispatched online. Or else the date and time of dispatch can be deferred in time or the current situation relating to recurrent dispatches can be monitored.
O2 MATIC-EMM® takes care of receiving, interpreting and classifying all the “bounces”, i.e., all the errors that can follow a dispatch. This way, all erroneous addresses can be kept out of the address list, or with mail box full, without the risk of eliminating existing addresses.
The situation of the implemented email campaigns can be monitored in real time and the post-dispatch archive, ratings and statistics can be referred to in order to assess how the campaigns are faring over time and the reading behaviour of the receivers. The technology permits exporting data and printing reports.
Sales information
Choice of assistants at your disposal on freephone number.
