O2 MATIC-EMM® is a solution, dedicated to Microbusiness, for managing company contacts and the filtered sending of email messages, with high band availability, sending of tests, content parameterisation capacity and control of exit queues.
The newsletters are physically sent by the Femar servers, not by the customer’s computer: this ensures high rates of deliverability, i.e., emails not blocked by anti-spam filters.
For use of the service, only a small yearly fee is charged, and this depends on the number of monthly dispatches: this means utmost communication freedom, with a pre-established definite cost.
O2 MATIC-EMM® is used via the web, and therefore from any computer linked to Internet, and takes care of all corporate database management activities and newsletter dispatch: this allows concentrating on the contents of the message and on campaign tactics thanks to very simple and immediate service management.
O2 MATIC-EMM® belongs to O2 MATIC SUITE® and is able to work with other related technologies to implement e-marketing strategies in small and medium enterprises.
The dispatched messages achieve a high standard of personalisation. The message is designed according to the information already known relating to the recipients, and in relation to the behaviours recorded during their reading of the dispatched messages. Acquaintance with each single user grows, dispatch after dispatch, by means of the automatic study of the user’s behaviours, thus increasing the possibility of creating increasingly more targeted e-marketing actions.
The cost per contact of the message via web is very small thanks to optimisation of the campaign creation processes and management: it can often reach 100 times less than that of postal contacts.
The use of Email Marketing permits the creation of a form of communication which is in fact bi-directional, from the sender to the receiver.. and vice versa! The receiver can receive the message in real time and give immediate replies: straight away visible and analysable.